000 / 011List of Projects

001Camargue
Buying, Styling + Merchandising
Spring/Summer 2025Camargue, Spring/Summer 2025 Campaign

Photography - Brie Conomos
Styling - Harriet Sutherland
Production - Daniella Brown
HMU - Hannah Bond

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002
Camargue
Brand Identity
2024
In 2024, Harriet led the creative direction and conceptual development of Camargue’s brand identity redesign. From visual language and tone of voice to website and marketing strategy, every element was realigned to reflect a modern, elevated point of view. The launch was powered by a strategic social media campaign and reel that went viral — resulting in a 142% growth in Instagram following and a surge in brand engagement. This project marked a turning point in how Camargue communicates and connects with its audience.

Creative Team
Graphic Designer - Shannon Wauchope + James Bingham
Marketing Lead - Beck Adams
Marketing Assistant - Daniella Brown

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003Camargue
Buying, Styling + Merchandising
Autumn/Winter 2024Camargue, Autumn/Winter 2024 Campaign

Photography - Claudia Smith
Creative Direction + Styling - Harriet Sutherland
Production - Daniella Brown
HMU - Hannah Bond

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004Personal Project
Visual Artist, Paper Applique
2024This series of paper appliqué artworks is developed from fashion imagery that inspires me, reinterpreted through layers of hand-cut form and texture. The process is intentionally slow and meditative — a personal counterbalance to the fast-paced, ever-evolving rhythm of the fashion industry. Each piece becomes a quiet reflection on beauty, craftsmanship, and the act of pausing to observe.

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005Camargue
Buying, Styling + Merchandising
Spring/Summer 2024
Camargue, Spring/Summer 2024 Campaign

Photography - Michael John Hughes
Styling -Harriet Sutherland
Production + BTS Photography - Daniella Brown
HMU - Hannah Bond

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006Camargue
Styling
2024Seasonal marketing content to support product selection, storytelling, and commercial goals.

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007Camargue + Commissioned Collaborations
Styling by Nat Turnbull + Photography by Victoria Zschlommler
2024
As part of Camargue’s evolving brand identity, led collaborations with a broader network of Australian creatives to style and conceptualise seasonal buys. These partnerships brought fresh perspectives to the visual storytelling, aligning product curation with a more contemporary and culturally resonant brand narrative.

Photography - Victoria Zschlommler
Styling and Set Design - Nat Turnbull

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008Camargue
Styling
2023Photography - Ryan Brabazon
Styling - Harriet Sutherland
Production - Daniella Brown
Styling Assist - Lucy Banney and Georgia Wolff

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008Camargue
Buying, Merchandising, Retail + E-Commerce Development
2018 - 2022
During a pivotal period of gradual growth and renewal, the business focused on redefining its brand identity to better connect with a new generation of customers. This phase saw the launch of Camargue’s first e-commerce site, marking a significant step in its digital evolution. Alongside this, we revitalised our social media presence to re-engage a younger audience, helping shift perceptions of the brand and laying the foundation for sustained growth in both reach and relevance.

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009
Camargue
Buying, Styling + Retail Development
2017
Under Harriet’s creative direction, Camargue’s visual identity was thoughtfully renewed, ushering in a cleaner, more minimalist, and contemporary aesthetic. She led the transformation of the brand’s photoshoot approach, focusing on refined imagery that celebrated garment details and craftsmanship — reinforcing Camargue’s unique point of view. This work laid the foundation for a broader strategy to modernise and elevate the brand’s presence across all touchpoints.

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010
Harriet Sutherland
Design, Graduate Collection
The Elegant Lost
2014Bachelor of Fine Arts [Fashion Design] + Bachelor of Business [Marketing]
Queensland University of Technology

Recipient of QUT Suzi Vaughn Award, 2014

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© Harriet Sutherland